THE MERCEDES-BENZ MAGAZINE
Condé Nast supervises a successful trimestrial corporate publishing project for Mercedes-Benz. The magazine features powerful image-driven stories and reflects the sovereignty of the mark Mercedes-Benz, featuring exciting articles about innovation in the mobile world about remarkable people from various fields such as architecture, culture, design and sport.
The magazine receives its third relaunch, including functional and design changes while being taken to mobile devices (iOS and Android). The magazine is completely internationalised and supports the markets of Germany, Spain, Italy, Netherlands, England, Russia, China, India.
The articles are created specifically for all different devices and maintained in a content management system with individual wishes and requirements from Mercedes-Benz, and presented according to the appropriate appearance for all different devices.
The hotspot includes not only a 360 degrees rotation, but also additional information about the Mercedes-Benz TechCenter. For every car model, the app presents information about cars in the form of photos and videos inside pop-ups. The reader can also swipe them to the left and the right to display detailed information.
Mercedes-Benz Mixed-Tape Player
Selected DJs mix gentle summer beats and autumnal chill from their latest compilations with a rich sound bouquet for the season change. The Mixed Tape Player in the Mercedes-Benz magazine is also enriched with additional information about the artists. As expected, it can also run in the background for a better reading. The user can also import their music into the magazine for a unique reading experience.
The kiosk can be downloaded from Apple Newsstand or Google Play Newsstand, where all issues are next to each other in chronological order. The newsstand is multilingual and allows the magazine to be downloaded in the available languages. Magazines and their content can be updated like, for instance, when a new video is added to an existing issue. There is also the possibility to switch to a more comfortable reader mode.
